The 30 Year Sweatshirt is a high-quality unisex sweatshirt handmade to last a lifetime and backed with a free of charge repair guarantee for three decades.
Menswear brand Tom Cridland has launched the 30 Year Sweatshirt, designed and made to last longer than almost anything you own. If the garment requires any mending during its lifetime, the company will repair it free of charge. Handmade by artisans in rural Portugal with more than 50 years of experience in craftsmanship, the sweatshirt is made using organic cotton.
The high-quality yarn guarantees softness and durability, and is treated with silicon so it will not shrink or pill. Along with doubly reinforced stitching, polyester finishing helps avoid rips and tears, allowing the sweatshirt to sustain usage for decades. The timeless design promotes longevity while ensuring the sweatshirt does not become subject to short-lived seasonal trends. Priced at about $90, the sweatshirt only costs about $3 per year of use.
Relevance of solution
The creation of resource-intensive bi-annual fashion collections requires vast amounts of resources, and the majority of garments are dumped into landfills before being remotely worn out. The 30 Year Sweatshirt challenges the status quo, providing consumers with an alternative to unsustainable consumption patterns while allowing them to benefit from prolonged garment life.
Triple Bottom Line
As the average lifetime of a shirt is two years before being disposed of in a landfill, the 30 Year Sweatshirt greatly reduces the amount of textile going to landfills.1
The sweatshirts are handspun under good conditions by a family-run business in Portugal.
Selling directly to customers without retail markups, Tom Cridland is able to offer shirts at very competitive prices.
- Cartwright, J. et al. “Assessing the Environmental Impacts of Industrial Laundering: Life Cycle Assessment of Polyester/Cotton Shirts.” (2011)