SMS Verification Identifies Counterfeit Drugs

mPedigree enables patients to determine the legitimacy of their medicine by sending a code from the package to a designated number via a free SMS.

mPedigree’s pharmaceutical verification system, GoldKeys, protects consumers as well as original drug manufacturers against counterfeit medicine by labeling authentic medicine with unique codes verified via SMS.
The system works by scratching off a panel on the medicine package to reveal a code. The customer then sends the code via SMS to a secure global hotline for verification. A response is sent back within seconds confirming or denying the authenticity of the medicine as well as providing information about the product. According to the company, since launching, mPedigree has verified 1 billion units of medicine and protected more than 30 million people.

Relevance of solution

According to Interpol, counterfeit drugs represent about 30% of the market in some parts of Africa, Asia, and Latin America,1 and fake tuberculosis and malaria drugs alone account for 700,000 deaths globally.2 mPedigree’s simple yet innovative scratch-off and SMS system prevents these  unnecessary deaths and protects patients from harmful drugs while also offering brand protection to pharmaceutical companies.

Triple Bottom Line


By battling unsafe counterfeit drugs, mPedigree helps reduce the release of harmful or poisonous substances into the environment.


GoldKeys protects vulnerable patients in developing countries from unsafe, counterfeit medicine.


Globally, counterfeit drugs are a $75 billion annual business.3 mPedigree reduces these illegal profits and saves consumers money by avoiding the purchase of fake drugs.


  1. Interpol. “Pharmaceutical Crime.” (2014)
  2. Africa Renewal. “Counterfeit Drugs Raise Africa’s Temperature.” (2013)
  3. Blackstone E, Fuhr J, Pociask S. “The Health and Economic Effects of Counterfeit Drugs.” American Health Drug Benefits. 7(4). (2014)