A smart home pop-up in Australia, The New Joneses teaches visitors how lifestyle choices can have positive environmental and social impacts.
The New Joneses is a pop-up smart home on display in Melbourne’s city center three weeks a year. Aside from showcasing eco-friendly furniture and appliances, The New Joneses educates visitors about how lifestyle choices, such as choice of bank or energy provider, affect the environment. The pop-up also offers fun engagement activities, like teaching visitors how to make their own worm farm in order to reduce waste and grow vegetables.
The New Joneses engages a wide audience, from school kids to corporations and the media. Since its launch, 60,000 people have visited the home, and it has been featured on popular Australian television shows, exposing its sustainable solutions to a potential viewership of more than 500,000 people.
Relevance of solution
Consumers often feel disconnected from climate change action, as narratives are typically framed around fear and unavoidable disasters. Yet, research shows that messages are more effective when combined with information about solutions.1 The New Joneses presents these positive and tangible messages for visitors, offering concrete solutions for middle-class consumers in Australia.
Triple Bottom Line
The solution promotes residential solar energy use in an effort to reduce the combustion of fuel for lighting, which results in 190 million metric tons of CO2 emissions a year.2
Since education is key to behavior change,3 The New Joneses aims to make easily applicable sustainable solutions available to a wide audience.
The New Joneses encourages people to switch to LED bulbs, which consume up to 80% less electricity than incandescent bulbs.4
- Stockholm Environment Institute. “Building Bridges and Changing Minds: Insights from Climate Communication Research and Practice.” (2016)
- UNFCCC. “Efficient Lighting and Micro Enterprise Creation for Nigerian BOP.” (2010)
- UNESCO. “Education for Sustainable Development.” (Undated)
- U.S. Department of Energy. “How Energy-Efficient Light Bulbs Compare With Traditional Incandescents.” (Undated)