Naturally Dyed Chemical-Free Textiles

Aura Herbal is replacing toxic synthetic dyes with herbal ingredients such as fruit peel and forest waste to dye organically grown fabric.

Inspired by ancient Indian dyeing processes, Aura manufactures naturally dyed textiles and fabrics. The company has developed a technology using natural components like pomegranate peel and turmeric for colors and dyes on textiles for large-scale manufacturing. First, the fabrics are washed with sea salts to remove stains from the weaving process; then they are exposed to direct sunlight, and a natural grass base and animal manure are applied to start the bleaching process. Colorants extracted from plant material and spices are added directly to the dye bath.
The dyeing process saves 1,000 liters of water per garment compared to conventional bleaching and dyeing techniques, and the wastewater is used for farming purposes such as watering the fields around the factory. The ingredients used have antiseptic qualities protecting both maker and user from chemical exposure. Aura Herbal exports globally to brands including Levi’s and Esprit.

Relevance of solution

Conventional garment dyeing uses more than 8,000 chemicals and pollutes 2,000 liters of water per garment.1 Aura has standardized a water-saving technique, otherwise only applied by hand, using exclusively chemical-free natural and organic ingredients. Moreover, the global population is increasingly suffering from allergies and skin sensitivities, issues that garments by Aura can help mitigate.2

Triple Bottom Line


The solution has reduced water usage by 50% compared to conventional dyeing processes, according to the company.


Aura’s dying techniques improve the quality of life of both the user and the maker, eliminating exposure to toxic chemicals.


Compared to conventional manufacturing, Aura has reduced expenses on water, energy, detergents.


  1. The Guardian. “How Can We Stop Water from Becoming a Fashion Victim?” (2012)
  2. AllergyUK. “Why Is Allergy Increasing?” (2015)