Strava’s fitness app shares its data on urban cyclists’ behavior with city transportation departments in an effortto improve infrastructure for active transit.
Users upload more than 5 million bike rides and runs to the Strava fitness app every week. Through its data sharing service, Strava Metro, the company aggregates and anonymizes city-specific data and shares it with city planning and transportation departments. This data offers city officials crucial insights into cyclists’ behavior, enabling the city to determine the best places for infrastructure improvements.
Strava is working with more than 70 cities and organizations. The company’s data has been used, for example, to quantify how a new cycle way changed bicycling behavior on and around a new bike path in Queensland, Australia, and to illustrate the need for new bicycle infrastructure along a corridor in Glasgow, Scotland, that was perceived to have no bike usage.
Relevance of solution
Cities around the world are becoming ever more aware of the negative impact of cars and traffic congestion, and the poor air quality caused by both. Improving infrastructure options for pedestrians and cyclists is crucial in reducing private vehicle dependence and creating healthier cities. Strava Metro helps cities understand the behavior of cycling commuters so they can install the most effective infrastructure.
Triple Bottom Line
If cycling’s global modal share increased from the current 7% to 23% by 2050, the world would avoid about 300 million metric tons of CO2 emissions annually.1
By creating better infrastructure for active transport, cities can help their residents lead healthier lifestyles with lower rates of obesity, heart disease, and diabetes.
Making affordable modes of transport, such as cycling and walking, more accessible increases mobility for people in all economic groups and can help reduce income inequality.
- ITDP. ”The Benefi ts of Shifting to Cycling.” (2015)